Amy Heidbreder

This branding project entailed the creation of a couple logo designs and color palettes for a financial based startup geared toward teaching stock market options and trading methodologies. The goal was to create a mark or symbol that could be used by itself, as well as with the letters EOA, which stand for Emendi Options Academy, the name of this business. The desire was to incorporate the image of a bull and a bear within this mark, but have the logo be clean, relatively simple and legible. Below are the final ideas we ended up with, as well as a look into the process.

This project was completed late September 2020.